Malibu was originally made from fruit spirits, flavoured with rum and coconut. Originally the product was made to simplify making pina coladas. When the product took off they mover production to where Barbados, where the product is made by West Indies Rum Distillery Ltd and the quality of ingredients was improved. The brand was owned by Diageo but sold by them to the company Allied Domecq and later sold to Pernod Ricard who moved production to Canada. Malibu, now being a success, has released a variety of flavours such as Malibu and mango, passion fruit, Pineapple and tropical banana to name a few. They also have a very successful marketing campaign where by the created a live streaming radio station called RadioMaliBoomBoom.com.