LEON was initially produced in 1937 as the first ever Cypriot beer by the brewery of Mr Christodoulos Platanis and for more than a decade it remained as the only local brew. In 1962, Mr Photos Photiades joined the company as a major shareholder and in subsequent years took over completely, buying out the initial shareholders. In 1967 an agreement was signed with Carlsberg for the production of the brand in Cyprus. This development led to the termination of LEON production in 1968, just a year before the brewing of Carlsberg begun. Around 40 years later, in June of 2003, Leon beer was re-launched, only to be brewed now in the premises of one of the most advanced breweries in the world. The beer is based on the same initial all malt recipe made just from barley malt, hops and yeast and it is characterized by its honey-golden colour, its fruity like aroma and the rich, strong taste with the pleasant aftertaste.
Within a short period, LEON beer managed to penetrate in the local market, rated high among the tourists and today commands a market share of 6,2% ranking third behind Carlsberg and KEO beers with a production volume of more than 3 million litres.
Leon beer stood out among hundreds of other brands which were tasted by the International Taste & Quality Institute (iTQi) at Brussels on 2013 and 2016 by winning twice the Superior Taste Award.
All product trials are blind, and each product is judged for its premium quality focusing on the first impression, its appearance, its aroma, its texture etc.
Photos Photiades Breweries Ltd is very proud for this award because Leon is a 100% Cypriot product which combines high quality and rich taste.